The HBL PSL Secures Record-Breaking International Media Rights Deal, highlighting the league’s growing commercial appeal and expanding global footprint. For the 11th edition, the league achieved a historic 149% increase in international media rights value, further solidifying its status as one of the top T20 cricket leagues in the world.
Walee Technologies Secures PSL 11 Global Media Rights
The Pakistan Cricket Board (PCB) announced that Walee Technologies won the international media rights for HBL PSL 11, excluding India. Walee Technologies submitted the highest bid, exceeding the PCB’s reserve price, and secured the rights for a one-year term.
This landmark deal demonstrates the Pakistan Super League’s growing brand value, reflecting international confidence in the league’s ability to deliver high-quality T20 cricket and attract global audiences. The significant surge in media rights also underscores the PSL’s commercial growth and global recognition as a premier cricket tournament.
PSL Expansion: From Six Teams to Eight
The 2026 season marks the first eight-team edition of the PSL, expanding from six teams in previous years. This growth introduces a 44-match season, running from March 26 to May 3, 2026, offering fans more competitive cricket and enhanced entertainment.
The expansion is a major factor behind the surge in media rights value, as a longer season and more teams mean greater fan engagement, sponsorship opportunities, and international broadcasting potential.
PSL CEO Comments on PSL’s International Growth
PSL Chief Executive Officer Salman Naseer emphasized that the record-breaking media rights deal is a validation of the league’s global appeal and growing fan base. He said:
“The continued rise in international media rights value reflects the efforts of all stakeholders, including franchises, players, and commercial partners. This growth reinforces confidence in the PSL’s long-term business strategy and its ability to deliver value in international markets.”
The CEO highlighted that the PSL’s competitive cricket and entertainment value have attracted global attention, making it a key player among T20 cricket leagues worldwide.
Walee Technologies: Boosting Pakistan-Made Innovation
Muhammad Ahsan Tahir, CEO of Walee Technologies, hailed the acquisition as a milestone for Pakistani technology and innovation. He confirmed that this partnership with PSL will usher in new broadcasting initiatives, digital engagement, and fan experiences.
“This is a victory for Pakistani innovation. Fans can look forward to exciting new developments from Walee Technologies during the PSL 2026 season,” Tahir said.
Walee Technologies previously held domestic PSL rights in 2024 and 2025, showing their continued investment in the ecosystem of Pakistan cricket.
Commercial Impact of PSL-11 2026
Since its launch in 2016, the Pakistan Super League has grown steadily in sponsorship revenue, media rights, and digital presence, establishing itself as Pakistan’s largest sporting brand. The 149% increase in international media rights reflects the league’s rising commercial value and its ability to attract global investors, broadcasters, and sponsors.
The growth of PSL has been fueled by franchise owners, players, and commercial partners, turning it into a globally recognized T20 cricket league.
Navigating Regional Challenges
The international media rights deal excludes India due to ongoing political tensions. Despite these challenges, the PSL continues to strengthen its global presence, targeting cricket markets in Asia, Europe, the Middle East, and beyond.
Strengthening Global Broadcasting
The PCB and PSL management are committed to expanding the international broadcast reach of the Pakistan Super League, ensuring fans worldwide can access PSL matches. This includes enhanced digital streaming, live broadcasts, and fan engagement initiatives, making the league accessible to a wider audience than ever before.
The PSL 2026 11th Season: What Fans Can Expect
PSL Secures Record-Breaking International Media Rights Deal, eight teams playing in PSL 11, 44 high-octane matches, and it touches the highest peak of the cricket league. The 11th edition of the HBL PSL promises to be a landmark season. Fans can expect competitive cricket, thrilling matchups, and innovative broadcasting experiences.
The partnership with Walee Technologies aims to deliver state-of-the-art coverage, interactive fan engagement, and high-quality production, ensuring that the PSL continues to grow as a premier global T20 cricket league.